SEM Specialist

Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading! Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more. We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us! Overview We are looking for an enthusiastic SEM Specialist (temporary replacement) to join our team, delivering excellent service to a leading beauty client and helping to shape the future of paid search. Understanding how consumers think, feel and behave in relation to products/services. Ensuring that we are a market leader, and how best to organise for success. Responsibilities Creation and monitoring of Search, Shopping, Performances Max, Demand Gen and Youtube campaigns. Management and optimization of audiences of Google Ads. Knowledge of Search Engine Marketing (SEM) and advertising on the Google platforms. Proposals for optimization of e-commerce. Strategy, reporting and campaign optimization. Establishment of SEM plans and proposals. Development, activation and optimization of the tactical descent. Communication with clients and with the teams of the different Publicis Media agencies. Analysis of keywords, creation of copys and the structure of campaigns based on objectives. Monthly billing and budget management. Qualifications Bachelor’s Degree related with Advertising, Marketing, Economics +2 years of experience in Search Engine Marketing (SEM) Good communication skills, dynamic, flexible, and proactive High proficiency in MS Excel, PowerPoint, and Word Experience in web analytics using tools such as Google Analytics and Looker is a plus Are proficient in English (B2 level or higher) Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Ommm! 🍴 Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit! 😊 We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas. Creation and monitoring of Search, Shopping, Performances Max, Demand Gen and Youtube campaigns. Management and optimization of audiences of Google Ads. Knowledge of Search Engine Marketing (SEM) and advertising on the Google platforms. Proposals for optimization of e-commerce. Strategy, reporting and campaign optimization. Establishment of SEM plans and proposals. Development, activation and optimization of the tactical descent. Communication with clients and with the teams of the different Publicis Media agencies. Analysis of keywords, creation of copys and the structure of campaigns based on objectives. Monthly billing and budget management. Bachelor’s Degree related with Advertising, Marketing, Economics +2 years of experience in Search Engine Marketing (SEM) Good communication skills, dynamic, flexible, and proactive High proficiency in MS Excel, PowerPoint, and Word Experience in web analytics using tools such as Google Analytics and Looker is a plus Are proficient in English (B2 level or higher)