General Manager - Cards

At GoMining, a General Manager is the end-to-end owner of a business direction, responsible for its strategy, P&L, product, team, and overall results. A GM combines business, product, and operational ownership — setting priorities, managing unit economics, driving execution, and making decisions based on data. The goal is to run the direction as a business and take full responsibility for its growth, profitability, and performance. We are looking for a General Manager to own the Cards business at GoMining. You will be responsible for the card product end-to-end — from issuing and processing infrastructure to activation, spending, subscription, cashback, KYC, provider relationships, and unit economics. This is a business ownership role, not just a product role. You will own the strategy, P&L, product roadmap, delivery, key metrics, provider relationships, and engineering team behind the Cards direction. Your goal is to build a card product customers actively use while creating sustainable economics for the company. Responsibilities Business Ownership - Own the Cards business end-to-end, including strategy, P&L, budget, roadmap, and execution. - Define and manage the economics of the card program. - Own TPV, active cards, customer spending, retention, and monetisation. - Build financial models covering revenue, card issuance costs, processing costs, customer margin, and LTV. - Identify opportunities to improve profitability and customer engagement. - Present strategy, performance, and key decisions directly to C-level stakeholders. Card Product - Own the full card customer journey from onboarding and issuance to activation and everyday spending. - Develop virtual and physical card products. - Own subscription, cashback, and other card-related mechanics. - Improve activation rates and increase customer spending. - Develop simplified onboarding and KYC flows together with Compliance. - Own card-related customer experience and continuously identify friction points. Issuing & Processing - Own relationships with issuing, processing, BaaS, and other card infrastructure providers. - Manage integrations and operational dependencies. - Negotiate commercial terms with providers. - Reduce vendor lock-in and build resilience against changes in provider terms or availability. - Ensure the card business can continue operating reliably as it scales. - Manage critical incidents involving providers together with engineering. Economics & Growth - Understand and optimize the unit economics of every active card. - Track customer profitability, card issuance and servicing costs, transaction economics, retention, and LTV. - Identify opportunities to increase transaction volume and customer engagement. - Design product mechanics that encourage customers to keep spending through GoMining Cards. - Work with Growth and Marketing on acquisition, activation, and retention initiatives. Team & Delivery - Lead the engineering team responsible for the Cards direction. - Work directly with the Tech Lead on architecture and delivery. - Own roadmap, priorities, backlog, releases, and key incidents. - Hire and develop team members when needed. - Build a high-speed, data-driven execution culture. - Use AI and automation across product development, analytics, specifications, QA, and operational processes. Requirements - Strong end-to-end experience with card products. - Experience with issuing, processing, BaaS, or card infrastructure. - Experience launching or scaling a card program. - Strong understanding of card unit economics. - Ability to model customer margin, transaction economics, issuance costs, and LTV. - Experience negotiating directly with card providers. - Experience managing dependency on external providers and ideally reducing vendor lock-in. - Strong product and commercial mindset. - Experience owning revenue or P&L is highly preferred. - Strong analytical and data-driven approach. - Technical literacy and ability to work directly with engineering teams. - Experience managing product or engineering teams. - Experience in fintech, neobanking, payments, crypto cards, wallets, or exchanges is highly relevant. Benefits - Professional growth: support for courses, conferences, and English learning (up to 100% coverage). - Work-life fit: remote or hybrid format with flexible hours across international teams. - Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year - Recognition programs: structured performance reviews and team awards. - Team culture: retreats in international locations (for example, company apartments in Cyprus).