Empleo / Hiscox

Hiscox

Director Marketing Europe (gn)

Ubicación
Madrid
Jornada
Jornada completa
Publicada
hace 1 mes

La oferta

Job Type: Permanent Build a brilliant future with Hiscox Director Marketing Europe (gn) Department : Marketing Europe Reports to : CMO Europe & Head of Direct Hiscox Europe CDMP Our mission is clear: one strong marketing voice, a unified, powerful and scalable Hiscox brand and excellence in customer solutions across Europe – always close to the market and customers’ needs. Hiscox Europe’s Propositions, Direct, Marketing, Communications unit (PDMC) becomes a European performance engine with shared standards, platforms and a clear framework – combined with targeted local excellence. This makes us faster, more consistent, more effective and more impactful. Our ambition: further drive and enable growth, increase efficiency, strengthen the brand and raise satisfaction among customers, partners and internal stakeholders. We create measurable value: more growth through scalable campaigns and tailored propositions, lower costs through standardization and shared assets, a stronger cross market brand and better steering through common KPIs and transparent processes. The step from “I” to “We” to One Hiscox is significant – professionally and personally. It defines consistent roles and decisions at both European and local level, and it establishes European centres of excellence in Marketing, Brand & Communications, Proposition & Customer Solutions, Performance Marketing and Customer Experience. Local strength remains crucial: our on-the-ground presence and proximity to brokers and end customers. Central and local roles complement each other in one united team. Role Summary The Director of Marketing Europe plays a pivotal leadership role in driving Hiscox’s commercial growth across the European region. Reporting directly to the CMO Europe & Head of Direct, this role is accountable for translating the European marketing strategy into effective execution across markets, enabling distribution teams, and strengthening the Hiscox brand. Key Responsibilities - Strategic leadership including defining the annual European marketing strategy. - Team leadership & development across markets and channels for a team of ~11-12 people · Market & distribution enablement including broker engagement. - Marketing strategy implementation and campaign activation. - Content & creative leadership ensuring high-quality and localized assets defined to channel needs. - Digital & CRM excellence includes platform optimization and automation for B2B channels. - Cross-functional collaboration with Group Marketing, CEO EU Office, Propositions, Underwriting, Sales, Comms/PR, Data & Analytics, Tech/IT. - The following core processes are key: - Marketing strategy, planning and pan european campaign execution as well and performance measurement. - Content strategy, production and asset management. - Digital marketing excellence B2B. - Broker/partner engagement programs. - B2B and B2C event planning and execution (trade fairs, exhibitions, broker events etc.) - Marketing budget ownership. Key Skills & Competencies - Strategic clarity. - Collaboration. - Innovation. - Data driven. - Decision making. Experience & Qualifications - Leadership in multi-country marketing organizations. - Strong strategic mindset with operational excellence. - Expertise in digital marketing, content creation, CRM and B2B Marketing. - Fluent in English and ideally in other languages as well - Experience enabling commercial teams. - Strong stakeholder management and communication skills. Success Measures - Examples: campaign performance, lead generation, brand engagement, project delivery #LI-DS1 Work with amazing people and be part of a unique culture