Digital Product Manager - CRO & Optimization

We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team. This is a hands-on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience. The role requires basic front-end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role. CORE JOB RESPONSIBILITIES - Own digital product initiatives from discovery through implementation and optimisation - Identify conversion and customer-experience opportunities using data and customer insights - Define, prioritise and manage CRO and A/B testing initiatives - Configure and monitor experiments and analyse results to drive product decisions - Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance - Work closely with UX/UI, Development, Analytics and Marketing teams - Coordinate development teams and external partners and ensure initiatives move forward - Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups - Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations - Identify friction across key journeys such as search, navigation, PLP, PDP and checkout - Continuously optimise the customer experience based on data and experimentation Requirements - 3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role - Strong experience in CRO, A/B testing and experimentation - Strong analytical mindset and experience with digital analytics tolos - Good understanding of ecommerce and customer journeys - Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding - Experience working with Product, UX and Development teams - Strong ownership, communication and stakeholder-management skills - Fluent professional English - Collaborative and proactive attitude - Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice-to-have - Knowledge of retail/fashion ecommerce environment and AI-related digital tools will be considered a plus Benefits - An International, fresh and dynamic working environment - Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares - Training & Development platform and paths - Discount on our products both online and in stores - Flexible Compensation platform Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand. Do you think we’re a good match for you? Apply now to be part of our family!