CRM Lead

👥 Team: Growth & Experiments 📈 Reports to: Head of Growth & Experiments 🗣️ Language: English & Spanish We’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific — not just a communication channel. 🚀 About Magnific Magnific is a global leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale. With over 1 million monthly subscribers worldwide , we help individuals and enterprises create, scale and innovate with AI — and we’re at the center of a creative industry being reshaped in real time. 🎯 The role This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results. You’ll build lifecycle programs that move the metrics that matter — activation, conversion, retention and expansion — and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration. 👀 What you’ll do - Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement. - Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back. - Set clear success metrics tied to user value, revenue and growth — moving beyond opens and clicks. - Build actionable audience segments using behavioral, product and customer data. - Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts. - Use AI throughout the workflow — copy, creative, segmentation, analysis and automation — to increase speed, quality and personalization without adding unnecessary complexity. - Turn campaign and lifecycle performance into business insights and share learnings across the Growth team. - Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging. - Evolve our CRM stack, data flows and operating processes in collaboration with technical teams. ✅ What we’re looking for - 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business. - A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics. - Strong analytical skills and confidence using SQL for segmentation and self-serve analysis. - Experience designing automated lifecycle journeys and running structured experiments. - Practical knowledge of email production, including HTML and deliverability fundamentals. - Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows. - High ownership, autonomy and comfort working through ambiguity in a fast-moving environment. - Full professional proficiency in English. ⭐ Nice to have - Experience in a high-growth consumer or SaaS environment. - Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript. - Experience with product analytics tools and event-based data. - Professional proficiency in Spanish. 💜 Why join Magnific? - Own a business-critical function with direct visibility into its impact on growth. - Help shape how a global AI product engages and retains more than one million monthly subscribers. - Work with an ambitious international team of creatives, designers, technologists and AI researchers. - Build in a fast-moving environment where experimentation, initiative and strong execution matter. - Remote or hybrid work model and real flexibility. - Private health insurance 🩺 - 23 days of vacation + December 24th and 31st off - Day off on your birthday 🎂 - Flexible hours and work environment - Ongoing learning and development opportunities. - In-house English and Spanish lessons. - Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more. - Free lunch at the office. 🥗🥑 - Subsidy for mental health and psychological support. 🧠 If you want to build an AI-first CRM function with real ownership and measurable impact , we’d love to meet you. Be Magnific. Magnific is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential.